Enrich Your B2B Marketing Data

I have to admit I don’t get to work with Pardot much anymore, that’s just the nature of my job. However, lately, I’ve been asked a lot about the B2B Marketing Analytics App and how you can customize it to your needs. Now I’ve already touched on this topic before with the blog on custom ...

Coming full circle with Marketing Cloud & Einstein Analytics

Marketing departments are no different than sales or finance, they too want insight. With all the data marketing is generating it becomes that much more interesting to start having a tool that can give you good insight. Salesforce have two marketing automation tools – Pardot and Marketing Cloud. Pardot already has an app that leveraging ...