The Buzz Word “GDPR”

If you are involved in any technology implementation or if you store any data about your contacts I am sure you have heard the word “GDPR”. Implementing marketing automation solutions and working in Europe I sure have heard of “GDPR”. When I heard the word the very first time I thought, I don’t have to ...

Dear Salesforce Santa

21. December 2017 Einstein Analytics, Pardot 0
It’s December and we are slowly but surely getting closer to Christmas, whether you celebrate Christmas the 24th, 25th or maybe not at all. Now I am sure we can all agree that Christmas is a time for family, friends, love and kindness. It’s also the time a year where million of kids sit down ...

Dreamforce 2017 takeaways on Pardot

10. November 2017 Pardot 0
The key message delivered to B2B marketers during Dreamforce 2017 is that Account Based Marketing is the new black. You would have seen ABM on most Pardot session, which of course stands for Account Based Marketing. So what is all the fuss about? What is ABM? Well, Forbes defines ABM in an article as [read the ...

Pardot Certification Mock Questions

25. September 2017 Certification, Pardot 3
Are you planning on taking a Pardot certification and want to test your knowledge? I’ve created a series of questions to help determine if you are ready to take the certification. Please be aware that these questions are not taken or memorized from the actual certification, rather they are created from scratch in order to ...

Get Pardot certified!

14. August 2017 Certification, Pardot 4
I regularly get asked how to study for the Pardot certifications. My honest answer is I am not 100% sure. The reason being I took my Pardot Consultant certification in December 2014 and my Pardot Specialist certification in August 2015 (Beta). I remember thinking and giving the feedback that the specialist questions were very similar ...

Pardot New Feature: Run that rule multiple times

04. July 2017 New Release, Pardot 0
Wow, this is exciting in the world of Pardot! I love automation rules in Pardot, it simply allows you to automate some of your processes like assigning profiles and grading them according to defined criteria. However, one big drawback is that automation rules only run once; the first time the prospect match that criteria. So let’s ...

Engagement program for events: community building

15. March 2017 How To, Pardot, Template 0
When you have an event in the calendar you need to draw attention to the event with the goal of driving attendance. One obvious approach is to look at your existing database of contacts and invite relevant people. Instead of sending a single email you can use the engagement studio. Here’s a sample of how ...