Author name: Sayli Kingaonkar

I'm a Product Manager on the Salesforce Data Cloud team with nearly 8 years of experience building enterprise-level platforms. I currently work on the Segmentation and Activation portfolio, focusing on capabilities that enable targeted customer engagement.

Householding in Data Cloud: Turning Individual Data into Collective Intelligence

Sayli Kingaonkar / October 7, 2025

For years, marketers have focused on creating the perfect profile of the individual customer. But what if the most powerful […]

New in Data Cloud: Segmenting Beyond Profiles with Engagement Data

Sayli Kingaonkar / July 2, 2025

Businesses today are sitting on a goldmine of rich engagement data – sales transactions, reservations, support cases, content interactions. Yet