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Last year Salesforce brought us the flex designer that made it easier and much quicker for us to build dashboards and make them available on all devices. Now it’s Springtime and Salesforce are bringing more goodies to the table. Here’s ... Read Blog
Marketing ROI is a question that always comes up, whenever I do Pardot implementations. How do we measure engagement? How do we measure marketing generated pipeline? We all know that marketing budget is closely tied to how much business can ... Read Blog
Over the last few years, technology has dramatically transformed the way businesses market themselves to their customers. With the rise of the mobile and digital age, companies have been challenged to adopt marketing technology to stay competitive, or face being ... Read Blog
We all know that Pardot is a great tool for lead scoring and lead generation. The million-dollar question is, how do you get the best out of it? In my work as a Marketing Cloud consultant I talk to many ... Read Blog
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