So far you might have heard that the new Data Platform in Einstein Analytics is going to change the way you work with data. You might have read an overview of what new Data Platform is all about as well as a deep dive of its features because after all, it is a BIG change! ...
If you have followed along with this blog series you will hopefully have noticed that what is coming with the new data platform looks great. The UI is supporting users to quickly load, transform, join and what else they need to shape their data in a dataset, check out more details in Tim Bezold’s blog ...
The Einstein Analytics Data Manager supplies fresh data to your Einstein Analytics dashboards and Einstein Discovery stories for actionable insights. Salesforce has made significant investments in the Data Manager platform as our customers process higher data volumes in the scale of dozens of trillions of rows every month in roughly equal parts Salesforce data and ...
Working with Einstein Analytics I often hear people finding the data manager the most challenging part to learn. Perhaps because when people work with dashboards in core Salesforce we don’t have to shape our data the same way, we simply need to understand what objects we want to use in our report or dashboard. There ...
Something new is coming to Einstein Analytics. Something you should pay attention to as it will change the way that you work with data. The most visible part of this new data platform is a new Data Prep editor. It’s more approachable and powerful featuring machine learning capabilities. Hints have been dropped at Dreamforce and ...
When you are new to Einstein Analytics and you for the first time have to build a dataset it may go alright, yes there are a few new concepts to understand especially the grain level (or root object) but you can manage. When it comes to making additional modifications in the dataflow afterward that’s where ...
This year Marketing Cloud made some changes to their authentication, the connector we had and still have in Einstein Analytics used the old authentication. Now if you have an installed packed from before summer of 2019 you are okay to use that with the connector we have in Einstein Analytics. But what if you do ...
I have to admit I don’t get to work with Pardot much anymore, that’s just the nature of my job. However, lately, I’ve been asked a lot about the B2B Marketing Analytics App and how you can customize it to your needs. Now I’ve already touched on this topic before with the blog on custom ...
If you have been following along in this series of ‘Marketing Smart with Einstein Analytics’ you will have seen how you can set up the connection from Marketing Cloud to Einstein Analytics and further how we can access the hidden data extensions. Now if you sent a lot of emails you will have a lot ...
In the last two parts of this blog series we explored how to get data from Marketing Cloud into Einstein Analytics, we even looked at taking those hidden data views and bring them in, because let’s face it that is key details any marketing organization wants to report on – if you missed it here’s ...