Coming full circle with Marketing Cloud & Einstein Analytics

26. September 2018 Other, Summer 18 8
Marketing departments are no different than sales or finance, they too want insight. With all the data marketing is generating it becomes that much more interesting to start having a tool that can give you good insight. Salesforce have two marketing automation tools – Pardot and Marketing Cloud. Pardot already has an app that leveraging ...

DreamOlé with a flavor of Einstein Analytics

27. April 2018 Other, Spring 18 4
DreamOlé… Sun, Spanish omelet, sangria, and Salesforce… What’s not to like about this amazing community event? And on top of that, I get to put a flavor of Einstein Analytics on this event with my session ‘Einstein Analytics, Art of the Possible’! At 15.45 in Montjuïc I have my session where I will try to inspire ...

London’s Calling for Genius Dashboards #LDNsCall18

15. February 2018 Other, Spring 18 0
I’ve been lucky to take my Dreamforce presentation back to London, make some improvements and deliver it at London’s Calling 2018. The theme of the presentation is how to utilize Einstein Analytics to it’s fullest and I’m covering the following areas: Design and interaction principles Filter and selection options Calculate without writing code YTD comparison ...

Dear Salesforce Santa

21. December 2017 Other, Winter 18 0
It’s December and we are slowly but surely getting closer to Christmas, whether you celebrate Christmas the 24th, 25th or maybe not at all. Now I am sure we can all agree that Christmas is a time for family, friends, love and kindness. It’s also the time a year where million of kids sit down ...

Dreamforce 2017 takeaways on Pardot

10. November 2017 Other, Winter 18 0
The key message delivered to B2B marketers during Dreamforce 2017 is that Account Based Marketing is the new black. You would have seen ABM on most Pardot session, which of course stands for Account Based Marketing. So what is all the fuss about? What is ABM? Well, Forbes defines ABM in an article as [read the ...

Dreamforce 2017 takeaways on Einstein Analytics

10. November 2017 Other, Winter 18 4
4 days of Dreamforce has come to an end and what an experience! There were many sessions on Einstein Analytics, in fact too many for me to attend, so I had to do like everyone else… Prioritise! Two sessions I want to highlight is the Einstein Analytics keynote and the Einstein Analytics roadmap session. I ...

Einstein Analytics: Genius Dashboards

19. October 2017 Other, Summer 17 0
At Salesforce’s Dreamforce 2017 I will be speaking about Einstein Analytics in the Admin Theater. The session is called Einstein Analytics: Genius Dashboards. In preparation for my session, I have written three blogs that make up my talk. If you find my session interesting here are the key takeaways (please don’t use this as an excuse ...