Channel Optimization in Einstein Studio: Should you predict “One best channel” or “Score them all”?
This blog uses Channel optimization as a use case to explain and contrast the 2 approaches to solving a classification […]
Spring 26
Filter Level Counts in Segmentation
Anyone who has built segments knows the drill: add a filter, run the segment, wait for the population count, tweak
Scale Faster: Replicating Data 360 Configurations Across Data Spaces with Data Kits
If you’ve been managing multiple data spaces within Salesforce Data 360, you know the “Data Space Tax.” Up until now,
The Power of Ingesting Unstructured Data into Data 360
In the race to build a “Complete View of the Customer,” most organizations make a critical mistake: they stop at
Flow-Orchestrated Activations: Build Smarter Customer Journeys in Data 360
The Multi-Channel Orchestration Challenge You send a welcome email to new customers offering a signup bonus. Three days later, you
Gain Visibility in Your Data Through Data Lens
Have you ever tried to build a segment, an AI model, or a set of match rules and felt like