Dreamforce 2017 takeaways on Pardot

The key message delivered to B2B marketers during Dreamforce 2017 is that Account Based Marketing is the new black. You would have seen ABM on most Pardot session, which of course stands for Account Based Marketing. So what is all the fuss about? What is ABM? Well, Forbes defines ABM in an article as [read the ...

Custom Scoring with Marketing Cloud and Salesforce

26. October 2017 Marketing, Winter 18 13
As you may know, I work in the domain of Pardot and Marketing Cloud. Pardot has a default scoring functionality and model that allows for different prospect activities to be scored. Now, what happens if you are not using Pardot but Marketing Cloud? Well, by default nothing; Marketing Cloud does not come with a scoring ...

Winter18 Wonderland

23. October 2017 Winter 18 0
Okay, it might not be winter wonderland yet, but it is getting colder and it’s time – at least for us in London – to dig out the boots and the winter jacket. While I am still resisting the fact that it is getting darker and colder I must admit I am enjoying a night ...

Einstein Analytics: Genius Dashboards

At Salesforce’s Dreamforce 2017 I will be speaking about Einstein Analytics in the Admin Theater. The session is called Einstein Analytics: Genius Dashboards. In preparation for my session, I have written three blogs that make up my talk. If you find my session interesting here are the key takeaways (please don’t use this as an excuse ...

Einstein Analytics: Filter & Selection Options

28. September 2017 Best Practices, Summer 17 1
Einstein Analytics is a powerful tool but as you might have noticed it doesn’t work like standard reporting. Because of the unique way data is stored in form of inverted indexing you can change data on the fly. So unlike other tools, including Salesforce standard report builder, you can in Einstein Analytics allow the user ...