Accessing your Google Analytics data

I run a blog, which since you found this particular blog you, of course, know that, and like many others that run blogs or websites, I too have added a Google Analytics script to my blog. To be honest I’ve never really looked at the Google Analytics data since counting hits and other metrics hasn’t ...

Deleting custom maps

Custom maps are great! I love how you can simply visualize your data in any given way – I’ve previously covered maps with some examples – see here. But some times you may want to delete custom maps; some might be too large and you made a more optimized version or your sales regions have ...

Tree-Based Learning Algorithms in Einstein Discovery

🇯🇵 Read in Japanese (Updated 2/10/21) The primary goal of this blog post is to provide technical information on the addition of tree-based machine learning (ML) algorithms to Einstein Discovery. This article helps readers understand the capabilities, benefits, and details of ensemble (tree-based) algorithms in Einstein Discovery. Tree-based algorithms go beyond Einstein Discovery’s traditional focus ...

Estimate Propensity to Buy with Einstein Discovery to improve sales excellence

In order to satisfy increasingly diversified customer demands, product and service portfolios are steadily becoming larger. B2B and B2C companies are expected to guide their customers to the best fitting bundle in their large panoply of products. Predicting the likelihood of a customer or prospect purchasing a particular product is essential and requires a deep ...