For the most part, Pardot is straightforward to set up, yes there are those odd cases where you have to be creative and think outside the box. But when it comes to the campaign planning Pardot simply don’t have the same power as Salesforce. One of the typical questions I get around this is “What ...
The past few months I’ve been wondering if it’s time to upgrade my MacBook Air from 2010 and I’m leaning towards a “yes”. So in the holiday break, I’ve been trying to organize and backup my documents and pictures. In the process, I found some training material from my very first Einstein Analytics (back then ...
It’s December and we are slowly but surely getting closer to Christmas, whether you celebrate Christmas the 24th, 25th or maybe not at all. Now I am sure we can all agree that Christmas is a time for family, friends, love and kindness. It’s also the time a year where million of kids sit down ...
The cold is getting a grip in London these days and you see people wearing thicker coats, hats, scarves and gloves. It is not yet Spring, unfortunately, but on Thursday the 21st of December we are at a turning point; the days start to get longer again. It’s something good to look forward to and ...
As most of you know I am a fan of Einstein Analytics’ compare tables, which is why this is not the first blog on the topic. In all honesty they really are powerful as you do not need to know SAQL or touch JSON in order to utilize their power; there are even out of ...
A lot of us love the donut chart in Einstein Analytics; it’s almost a pie chart but not really. The good thing about the donut chart is that it automatically shows the total in the middle, which for many is quite useful! But what about when your measure is an average and not a sum? ...
I love when my clients inspire me to write blogs. I mean they have real challenges and questions that other companies might very well also have, so why not write down the solutions for more people’s benefit. This time I was asked, “how do I compare year to date (YTD) with the same period last ...
In April I did a blog on how to use date fields in static steps showing how to create filters and groupings [read the blog post]. Though the blog is still relevant I had several people comment that it didn’t work. I did a little debugging and it turns out that Einstein Analytics is a ...
The key message delivered to B2B marketers during Dreamforce 2017 is that Account Based Marketing is the new black. You would have seen ABM on most Pardot session, which of course stands for Account Based Marketing. So what is all the fuss about? What is ABM? Well, Forbes defines ABM in an article as [read the ...
4 days of Dreamforce has come to an end and what an experience! There were many sessions on Einstein Analytics, in fact too many for me to attend, so I had to do like everyone else… Prioritise! Two sessions I want to highlight is the Einstein Analytics keynote and the Einstein Analytics roadmap session. I ...