If you are involved in any technology implementation or if you store any data about your contacts I am sure you have heard the word “GDPR”. Implementing marketing automation solutions and working in Europe I sure have heard of “GDPR”. When I heard the word the very first time I thought, I don’t have to ...
Lately, I have had a lot of discussions with different organizations on how to get most out of Einstein Analytics. I mean a report is a report and a dashboard is a dashboard or is it? Why should you use Einstein Analytics and are you getting the most out of it? To address the first ...
I’ve been lucky to take my Dreamforce presentation back to London, make some improvements and deliver it at London’s Calling 2018. The theme of the presentation is how to utilize Einstein Analytics to it’s fullest and I’m covering the following areas: Design and interaction principles Filter and selection options Calculate without writing code YTD comparison ...
I started my Einstein Analytics journey by coincidence in 2015. I was lucky that I got the opportunity to go to Paris and attend the Wave Brown Belt training, which was really interesting but some of it was a little over my head as everything was new to me. I took all the material, got a ...
People that know me… and maybe read my blog… would know that I work a lot with Pardot and Einstein Analytics. So the joined solution is definitely interesting. I’ve been looking into this project since it was launched and this month I attended the Pardot Partner Summit, where this solution was discussed. I am very ...
It would be great if your data in Salesforce was complete! I mean it would be so much easier to do reporting and get some great insight. Unfortunately, complete data is the same as seeing unicorns, it would be great, but just not realistic. So what happens when you have null values in Einstein Analytics? Well, ...
Einstein in the Salesforce world has been a thing for a while now and my feeling is the concept has been hard to grasp. There are talks about Einstein in Sales Cloud, Service Cloud, Marketing Cloud and then there is Einstein Analytics. But what does it all mean? Lately, I am addressed and asked questions about ...
For the most part, Pardot is straightforward to set up, yes there are those odd cases where you have to be creative and think outside the box. But when it comes to the campaign planning Pardot simply don’t have the same power as Salesforce. One of the typical questions I get around this is “What ...
The past few months I’ve been wondering if it’s time to upgrade my MacBook Air from 2010 and I’m leaning towards a “yes”. So in the holiday break, I’ve been trying to organize and backup my documents and pictures. In the process, I found some training material from my very first Einstein Analytics (back then ...
It’s December and we are slowly but surely getting closer to Christmas, whether you celebrate Christmas the 24th, 25th or maybe not at all. Now I am sure we can all agree that Christmas is a time for family, friends, love and kindness. It’s also the time a year where million of kids sit down ...