If you have been following along in this series of ‘Marketing Smart with Einstein Analytics’ you will have seen how you can set up the connection from Marketing Cloud to Einstein Analytics and further how we can access the hidden data extensions. Now if you sent a lot of emails you will have a lot ...
Several have asked me “how do we do the dynamic gauge post Summer18 release?”. Why? Well, when the gauge chart was released I wrote a blog on how to make the ranges dynamic; a great use case for actual vs. quota. On top of that, it was often a question I got when I worked with ...
In the last two parts of this blog series we explored how to get data from Marketing Cloud into Einstein Analytics, we even looked at taking those hidden data views and bring them in, because let’s face it that is key details any marketing organization wants to report on – if you missed it here’s ...
Getting marketing smart with Einstein Analytics includes getting details on how your marketing campaigns are performing. What emails were open and which ones had the best click rate? In the first part of this blog series I mentioned, we couldn’t access the tracking data through the connector. In fact, we can’t even see them in ...
It’s no secret that I have a background in implementing Einstein Analytics, Pardot and Marketing Cloud for different companies, so I get a lot of questions around reporting on your marketing data. First of all Pardot’s and Marketing Cloud’s build in reporting capabilities are limited, but the request for reporting is great and becomes even ...
You might have heard of ‘XMD’ working with Einstein Analytics. But do you know what it is? First of all, XMD stands for ‘Extended Metadata’ and it a set of instructions that defines how a user visually see your dataset. Meaning once you apply these instructions every lens or dashboard leveraging this dataset will see ...
So who doesn’t love conditional formatting? Amazing how such a “simple” feature can generate so much excitement. Summer 18 has been out for a few weeks now, so I assume as an Einstein Analytics user you have already played around with the functionality. Of course, it’s great that you can modify the colors in all your ...
Note! From Summer 19 filter logic is available without SAQL Filters are a great way to segment your data to get valuable insights, since having too broad a view do not help you understand the details of what is going on in your business. Einstein Analytics makes it easy for you to drill in and ...
Summer always has a lot of wonderful activities and when we look at the Salesforce world this includes the Summer 18 release. Some were lucky to get access to the Summer 18 features this past weekend while others may have to be patient for a little while longer. Regardless I thought I would as usual sum ...
Last weekend was a bank holiday in the UK and for once the weather was actually decent. So I decided to have a relaxing day in the park with a couple of books; one of them explaining how to do storytelling with data. On the very first page, it says “Nobody sets out to make ...