Are you a Salesforce admin or Salesforce owner and get requests that “those contacts are not clean”? There are probably duplicates, information that hasn’t been completed, or maybe you haven’t actually touched or worked with this contact in more than a year. If you use this data for your marketing campaigns then it becomes important ...
Big statement, right? Well, I stand by it 100%. And not just because Salesforce Data Pipelines (SDP) is a big part of what I work with. The past few months I’ve had conversations with some of my friends that work with Salesforce – not Tableau CRM – around data admin tasks. It made me think ...
Integration and calculations can be challenging when implementing a new greenfield implementation of Salesforce. But we also often see post-implementation that there is a need to update CRM from external sources. Here, there are many choices around integration patterns involving different tradeoffs and skills. In any of these scenarios, usually, one of the most critical ...
2020 came in as a disruptive year for businesses and consumers through a series of interrelated crises. A health crisis, an economic crisis, an Inequality crisis, and a climate crisis. The year reinforced the need for businesses to stay agile and responsive to shifting consumer expectations. It was imperative for leaders to disrupt the status ...
Salesforce Data Pipelines is a new Salesforce product that allows you to enrich and transform your CRM data, natively in Salesforce. With Salesforce Data Pipelines, you can consolidate data scattered across multiple systems into a coherent view inside the CRM, or clean up and transform your Salesforce data without it ever leaving the Salesforce trust ...
