Advanced Map Exploration

Maps are great on a dashboard. Why? Well, the brain can easily decode a map as all the data is visual, no text is needed to understand the data story. This is why I think maps should be used in Einstein Analytics. You probably already know that Einstein Analytics comes with some out of the ...

Enrich Your B2B Marketing Data

I have to admit I don’t get to work with Pardot much anymore, that’s just the nature of my job. However, lately, I’ve been asked a lot about the B2B Marketing Analytics App and how you can customize it to your needs. Now I’ve already touched on this topic before with the blog on custom ...