Channel Optimization in Einstein Studio: Should you predict “One best channel” or “Score them all”?
This blog uses Channel optimization as a use case to explain and contrast the 2 approaches to solving a classification … Read Blog
Filter Level Counts in Segmentation
Anyone who has built segments knows the drill: add a filter, run the segment, wait for the population count, tweak … Read Blog
Scale Faster: Replicating Data 360 Configurations Across Data Spaces with Data Kits
If you’ve been managing multiple data spaces within Salesforce Data 360, you know the “Data Space Tax.” Up until now, … Read Blog
The Power of Ingesting Unstructured Data into Data 360
In the race to build a “Complete View of the Customer,” most organizations make a critical mistake: they stop at … Read Blog
Flow-Orchestrated Activations: Build Smarter Customer Journeys in Data 360
The Multi-Channel Orchestration Challenge You send a welcome email to new customers offering a signup bonus. Three days later, you … Read Blog
Gain Visibility in Your Data Through Data Lens
Have you ever tried to build a segment, an AI model, or a set of match rules and felt like … Read Blog
Unlocking Data 360 for Multiple Marketing Cloud Engagement Instances (EIDs)
This blog post discusses how Salesforce now supports connecting multiple Marketing Cloud Engagement (MCE) instances—also known as Enterprise IDs (EIDs)—to … Read Blog
Salesforce Data 360: Introducing Activation-Triggered Flows
Activate To Any Downstream System With Salesforce Data 360, High Scale Flow, and Mulesoft Connectors In Flow Salesforce Data 360 … Read Blog
Simplify the experience of Data 360 Segmentation with Conversational AI Agents
In the world of data-driven marketing, precision and efficiency are essential. For business users, creating and managing the customer segments … Read Blog
