Dreamforce 2017 takeaways on Pardot

10. November 2017 Pardot 0
The key message delivered to B2B marketers during Dreamforce 2017 is that Account Based Marketing is the new black. You would have seen ABM on most Pardot session, which of course stands for Account Based Marketing. So what is all the fuss about? What is ABM? Well, Forbes defines ABM in an article as [read the ...

Dreamforce 2017 takeaways on Einstein Analytics

10. November 2017 Einstein Analytics 4
4 days of Dreamforce has come to an end and what an experience! There were many sessions on Einstein Analytics, in fact too many for me to attend, so I had to do like everyone else… Prioritise! Two sessions I want to highlight is the Einstein Analytics keynote and the Einstein Analytics roadmap session. I ...

Winter18 Wonderland

Okay, it might not be winter wonderland yet, but it is getting colder and it’s time – at least for us in London – to dig out the boots and the winter jacket. While I am still resisting the fact that it is getting darker and colder I must admit I am enjoying a night ...

Einstein Analytics: Genius Dashboards

19. October 2017 Einstein Analytics 0
At Salesforce’s Dreamforce 2017 I will be speaking about Einstein Analytics in the Admin Theater. The session is called Einstein Analytics: Genius Dashboards. In preparation for my session, I have written three blogs that make up my talk. If you find my session interesting here are the key takeaways (please don’t use this as an excuse ...

Results Binding in a Text Widget

Do you have dashboards that are not tied to a specific timeframe? Or is your imports to Einstein Analytics not done on a daily basis? How do your users know what time period they are looking at data from? Well, I have a way for you to easily portray this to your users using two ...

Einstein Analytics: Calculation without Code

When you start with Einstein Analytics the first time is spent learning how lenses and dashboards work and how to explore your data further maybe even how to get your data sets into Einstein Analytics. But there are more to the tool than just pretty graphs that facet with each other. Soon you will get ...

Einstein Analytics: Filter & Selection Options

28. September 2017 Einstein Analytics 0
Einstein Analytics is a powerful tool but as you might have noticed it doesn’t work like standard reporting. Because of the unique way data is stored in form of inverted indexing you can change data on the fly. So unlike other tools, including Salesforce standard report builder, you can in Einstein Analytics allow the user ...

Pardot Certification Mock Questions

25. September 2017 Certification, Pardot 0
Are you planning on taking a Pardot certification and want to test your knowledge? I’ve created a series of questions to help determine if you are ready to take the certification. Please be aware that these questions are not taken or memorized from the actual certification, rather they are created from scratch in order to ...

Einstein Analytics: Design & Interaction Principles

20. September 2017 Einstein Analytics 4
Creating a dashboard is easy, but making it meaningful is much harder. This applies to any dashboard not just Einstein Analytics. Think about it, how many times have you looked at a dashboard you didn’t create yourself and ended up spending several minutes decoding what you were looking at? Is the pipeline for this month ...