Marketing Smart with Einstein Analytics – Part 1

It’s no secret that I have a background in implementing Einstein Analytics, Pardot and Marketing Cloud for different companies, so I get a lot of questions around reporting on your marketing data. First of all Pardot’s and Marketing Cloud’s build in reporting capabilities are limited, but the request for reporting is great and becomes even ...

Colors, labels, values – oh my!

You might have heard of ‘XMD’ working with Einstein Analytics. But do you know what it is? First of all, XMD stands for ‘Extended Metadata’ and it a set of instructions that defines how a user visually see your dataset. Meaning once you apply these instructions every lens or dashboard leveraging this dataset will see ...