Getting marketing smart with Einstein Analytics includes getting details on how your marketing campaigns are performing. What emails were open and which ones had the best click rate? In the first part of this blog series I mentioned, we couldn’t access the tracking data through the connector. In fact, we can’t even see them in ...
It’s no secret that I have a background in implementing Einstein Analytics, Pardot and Marketing Cloud for different companies, so I get a lot of questions around reporting on your marketing data. First of all Pardot’s and Marketing Cloud’s build in reporting capabilities are limited, but the request for reporting is great and becomes even ...
One thing I cannot control in the Einstein Analytics UI is the sorting of the values. It’s either alphabetically or descending/ascending values, which do make sense. Now, most of the times that’s all good, just not when you are dealing with values that happen in a certain order. As an example, I can mention opportunity ...
It would be great if your data in Salesforce was complete! I mean it would be so much easier to do reporting and get some great insight. Unfortunately, complete data is the same as seeing unicorns, it would be great, but just not realistic. So what happens when you have null values in Einstein Analytics? Well, ...
Earlier this year Salesforce released recipes in Wave; a simple way for you to transform your data. I liked the idea of recipes and decided to use it in one of my projects. As you could read in one of my blog posts there were good and bad elements to recipes, so with the summer ...
I’ve had the pleasure of working on a Wave project that started up after the Salesforce Spring17 release. Knowing that there were some great enhancements [see about them here], I thought this was the perfect opportunity to try some of them out. One that I ended up exploring and using quite a lot was the recipes ...