Salesforce Einstein… What?

16. January 2018 Best Practices, Spring 18 4
Einstein in the Salesforce world has been a thing for a while now and my feeling is the concept has been hard to grasp. There are talks about Einstein in Sales Cloud, Service Cloud, Marketing Cloud and then there is Einstein Analytics. But what does it all mean? Lately, I am addressed and asked questions about ...

Dear Salesforce Santa

21. December 2017 Other, Winter 18 0
It’s December and we are slowly but surely getting closer to Christmas, whether you celebrate Christmas the 24th, 25th or maybe not at all. Now I am sure we can all agree that Christmas is a time for family, friends, love and kindness. It’s also the time a year where million of kids sit down ...

Einstein Analytics: The Features that Blossom in Spring18

13. December 2017 Spring 18 0
The cold is getting a grip in London these days and you see people wearing thicker coats, hats, scarves and gloves. It is not yet Spring, unfortunately, but on Thursday the 21st of December we are at a turning point; the days start to get longer again. It’s something good to look forward to and ...

Dreamforce 2017 takeaways on Pardot

10. November 2017 Other, Winter 18 0
The key message delivered to B2B marketers during Dreamforce 2017 is that Account Based Marketing is the new black. You would have seen ABM on most Pardot session, which of course stands for Account Based Marketing. So what is all the fuss about? What is ABM? Well, Forbes defines ABM in an article as [read the ...