Contact Point Filtering: The Missing Piece in Your Consent-Aware Data Strategy

Contact Point Filtering: The Missing Piece in Your Consent-Aware Data Strategy
Consent management is a critical component of modern data strategy, as it’s necessary to ensure that organizations handle personal data in a lawful, transparent, and ethical manner. L1, L2, L3, and L4 consent levels refer to different layers of consent for data usage, typically within the context of data privacy and protection regulations. These levels ...

Unlocking Marketing Potential: Salesforce Experience Cloud and Data Cloud Integration

Unlocking Marketing Potential: Salesforce Experience Cloud and Data Cloud Integration
Imagine a scenario where your company seeks to closely monitor customer web engagement across various Experience Cloud pages. Picture identifying and categorizing customers who frequent specific pages like ‘Free Consultation’ or ‘Specific Product,’ subsequently incorporating them into targeted marketing journeys with tailored promotional offers. In this blog, we embark on an exploration of the seamless ...