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I'm a Solution Engineer at Salesforce in the UK working on Einstein Analytics. With my background in Applied Psychology, Data Mining and Predictive Analytics I've specialised on Einstein Analytics Stories (what was Einstein Discovery). I am passionate about creating real-world decision support solutions for our customer's wide and varying business challenges.

Currently a Solution Engineer on Einstein Analytics, with a specialisation on Einstein discovery, I am every day given the opportunity to work on a rapidly evolving product. I am passionate about both the theory behind machine learning techniques and solving the highly diverse use cases our customers have. Two very different worlds that have to be unified, here is the challenge for AI projects.

I have worked with CRM Analytics since 2015 (back then Wave). I started this blog to help make the journey to master CRM Analytics easy by documenting tips, tricks & cool solutions.