Dear Salesforce Santa

It’s December and we are slowly but surely getting closer to Christmas, whether you celebrate Christmas the 24th, 25th or maybe not at all. Now I am sure we can all agree that Christmas is a time for family, friends, love and kindness. It’s also the time a year where million of kids sit down ...

Dreamforce 2017 takeaways on Pardot

The key message delivered to B2B marketers during Dreamforce 2017 is that Account Based Marketing is the new black. You would have seen ABM on most Pardot session, which of course stands for Account Based Marketing. So what is all the fuss about? What is ABM? Well, Forbes defines ABM in an article as [read the ...

Custom Scoring with Marketing Cloud and Salesforce

26. October 2017 Marketing, Winter 18 13
As you may know, I work in the domain of Pardot and Marketing Cloud. Pardot has a default scoring functionality and model that allows for different prospect activities to be scored. Now, what happens if you are not using Pardot but Marketing Cloud? Well, by default nothing; Marketing Cloud does not come with a scoring ...

Winter18 Wonderland

23. October 2017 Winter 18 0
Okay, it might not be winter wonderland yet, but it is getting colder and it’s time – at least for us in London – to dig out the boots and the winter jacket. While I am still resisting the fact that it is getting darker and colder I must admit I am enjoying a night ...