The Buzz Word ‘GDPR’

10. April 2018 Marketing, Spring 18 2
If you are involved in any technology implementation or if you store any data about your contacts I am sure you have heard the word “GDPR”. Implementing marketing automation solutions and working in Europe I sure have heard of “GDPR”. When I heard the word the very first time I thought, I don’t have to ...

Custom Scoring with Marketing Cloud and Salesforce

26. October 2017 Marketing, Winter 18 13
As you may know, I work in the domain of Pardot and Marketing Cloud. Pardot has a default scoring functionality and model that allows for different prospect activities to be scored. Now, what happens if you are not using Pardot but Marketing Cloud? Well, by default nothing; Marketing Cloud does not come with a scoring ...

Pardot Certification Mock Questions

25. September 2017 Marketing, Summer 17 9
Are you planning on taking a Pardot certification and want to test your knowledge? I’ve created a series of questions to help determine if you are ready to take the certification. Please be aware that these questions are not taken or memorized from the actual certification, rather they are created from scratch in order to ...

Get Pardot certified!

14. August 2017 Marketing, Summer 17 4
I regularly get asked how to study for the Pardot certifications. My honest answer is I am not 100% sure. The reason being I took my Pardot Consultant certification in December 2014 and my Pardot Specialist certification in August 2015 (Beta). I remember thinking and giving the feedback that the specialist questions were very similar ...

Velocity Calculation of the Marketing to Sales Funnel

10. August 2017 Marketing, Summer 17 7
Last year Salesforce launched “Wave for B2B Marketing” now known as “B2B Marketing Analytics” giving Pardot users insight in their marketing engagement and pipeline with 3 dashboards. I’ve been lucky enough to get access to the tool and I’ve done a blog post as well as two talks for the London Pardot User Group on the ...

Pardot New Feature: Run that rule multiple times

04. July 2017 Marketing, Summer 17 0
Wow, this is exciting in the world of Pardot! I love automation rules in Pardot, it simply allows you to automate some of your processes like assigning profiles and grading them according to defined criteria. However, one big drawback is that automation rules only run once; the first time the prospect match that criteria. So let’s ...

Engagement program for events: community building

15. March 2017 Marketing, Spring 17 1
When you have an event in the calendar you need to draw attention to the event with the goal of driving attendance. One obvious approach is to look at your existing database of contacts and invite relevant people. Instead of sending a single email you can use the engagement studio. Here’s a sample of how ...

Marketing Cloud – what’s right for my business?

22. June 2016 Marketing, Winter 17 0
Over the last few years, technology has dramatically transformed the way businesses market themselves to their customers. With the rise of the mobile and digital age, companies have been challenged to adopt marketing technology to stay competitive, or face being left behind. Never before has there been such a vast selection of marketing tools available ...