Query data from Data Cloud in CRM Analytics

Rikke Hovgaard 31. March 2023 Genie, Spring 23 1
Query data from Data Cloud in CRM Analytics
It seems Data Cloud is everywhere lately. Or maybe it’s just because I myself have transitioned into working with Data Cloud. So I thought it would be interesting to check out the live connector for Data Cloud in this blog. Some of you may know that Data Cloud is also known as Genie and is ...

Bind to ColumnMap

Bind to ColumnMap
If you are new to bindings aka advanced interactions in CRM Analytics I recognize this title might be slightly confusing, but if you have tried to do measure or group bindings in compact form you will know that the columnMap parameter is an annoying little thing you must consider. The approach has now changed, so ...

Genie: Real-Time Hyperscale Data Platform

Rikke Hovgaard 22. November 2022 Genie, Winter 23 4
Genie: Real-Time Hyperscale Data Platform
If you have been following Dreamforce 2022, you probably have seen a bunny hopping around and heard the buzz around Genie. Genie has many components to it, however, it’s all about bringing all your data together real-time with the aim of getting a complete picture of your customer in such a way that you can ...

Flag to clean with Salesforce Data Pipelines

Flag to clean with Salesforce Data Pipelines
Are you a Salesforce admin or Salesforce owner and get requests that “those contacts are not clean”? There are probably duplicates, information that hasn’t been completed, or maybe you haven’t actually touched or worked with this contact in more than a year. If you use this data for your marketing campaigns then it becomes important ...

All you need to know about bindings

All you need to know about bindings
Bindings aka interactions is a popular topic, probably because they are so powerful. However, people also find it a bit difficult to approach. I’ve in several blogs and webinars covered this topic in great detail and thought it would be good to have a one-stop for getting to understand bindings. Note: Find the official binding ...

Bindings for SQL queries

Bindings for SQL queries
I’ve previously in great detail covered bindings aka interactions for compact and SAQL queries. This included data selection function, data serialization functions, and data manipulations. As CRM Analytics continues to evolve with each release we get new additions. With the introduction of Salesforce Direct, Snowflake Direct, and SQL query support more power and flexibility have ...