Genie: Real-Time Hyperscale Data Platform

Rikke Hovgaard 22. November 2022 Genie, Winter 23 4
Genie: Real-Time Hyperscale Data Platform
If you have been following Dreamforce 2022, you probably have seen a bunny hopping around and heard the buzz around Genie. Genie has many components to it, however, it’s all about bringing all your data together real-time with the aim of getting a complete picture of your customer in such a way that you can ...

Flag to clean with Salesforce Data Pipelines

Flag to clean with Salesforce Data Pipelines
Are you a Salesforce admin or Salesforce owner and get requests that “those contacts are not clean”? There are probably duplicates, information that hasn’t been completed, or maybe you haven’t actually touched or worked with this contact in more than a year. If you use this data for your marketing campaigns then it becomes important ...

All you need to know about bindings

All you need to know about bindings
Bindings aka interactions is a popular topic, probably because they are so powerful. However, people also find it a bit difficult to approach. I’ve in several blogs and webinars covered this topic in great detail and thought it would be good to have a one-stop for getting to understand bindings. Note: Find the official binding ...

Bindings for SQL queries

Bindings for SQL queries
I’ve previously in great detail covered bindings aka interactions for compact and SAQL queries. This included data selection function, data serialization functions, and data manipulations. As CRM Analytics continues to evolve with each release we get new additions. With the introduction of Salesforce Direct, Snowflake Direct, and SQL query support more power and flexibility have ...

Comparison of Salesforce Analytics Tools

Comparison of Salesforce Analytics Tools
Over the years Salesforce has expanded the analytics tools and capabilities for customers to look at their data from Salesforce Operational Reporting (OR) also known as Lightning Reports & Dashboards to Tableau CRM (formerly Einstein Analytics) including Einstein Discovery and, with the latest analytics addition, Tableau. With the expansion, it can be a little difficult ...