Creating dashboards in Einstein Analytics is easy and it becomes yet easier with every release. But sometimes you want your users to have even more dynamic controls in the dashboards and this is when you start introducing more advanced functionality like bindings. If you are new to Einstein Analytics or even if you have been ...
In my last post, I introduced one of my highlights from the Einstein Analytics Winter 19 release timeseries – the ability to predict future trends based on your data. We looked at the basics around the SAQL ‘timeseries’ statement as well as the ‘fill’ statement. Now I am not done with this topic, because there are more ...
It’s Winter 19 release time! And that means we get some new awesome features in our production environment! One of the things I am excited about is the new timeseries SAQL function. Why? Well, if you look at trends when it comes to big data it is all about machine learning and AI. Einstein Analytics haven’t really ...
Marketing departments are no different than sales or finance, they too want insight. With all the data marketing is generating it becomes that much more interesting to start having a tool that can give you good insight. Salesforce have two marketing automation tools – Pardot and Marketing Cloud. Pardot already has an app that leveraging ...
By now I have posted four blogs on how you can use Einstein Analytics for Marketing Cloud reporting. In the blog series we have covered how to get Marketing Cloud prepped, how to set up the connector in Einstein Analytics and also how to generate a dataset on open and click tracking data using the ...
If you have been following along in this series of ‘Marketing Smart with Einstein Analytics’ you will have seen how you can set up the connection from Marketing Cloud to Einstein Analytics and further how we can access the hidden data extensions. Now if you sent a lot of emails you will have a lot ...
Several have asked me “how do we do the dynamic gauge post Summer18 release?”. Why? Well, when the gauge chart was released I wrote a blog on how to make the ranges dynamic; a great use case for actual vs. quota. On top of that, it was often a question I got when I worked with ...
In the last two parts of this blog series we explored how to get data from Marketing Cloud into Einstein Analytics, we even looked at taking those hidden data views and bring them in, because let’s face it that is key details any marketing organization wants to report on – if you missed it here’s ...
Getting marketing smart with Einstein Analytics includes getting details on how your marketing campaigns are performing. What emails were open and which ones had the best click rate? In the first part of this blog series I mentioned, we couldn’t access the tracking data through the connector. In fact, we can’t even see them in ...