As most of you know I am a fan of Einstein Analytics’ compare tables, which is why this is not the first blog on the topic. In all honesty they really are powerful as you do not need to know SAQL or touch JSON in order to utilize their power; there are even out of ...
A lot of us love the donut chart in Einstein Analytics; it’s almost a pie chart but not really. The good thing about the donut chart is that it automatically shows the total in the middle, which for many is quite useful! But what about when your measure is an average and not a sum? ...
I love when my clients inspire me to write blogs. I mean they have real challenges and questions that other companies might very well also have, so why not write down the solutions for more people’s benefit. This time I was asked, “how do I compare year to date (YTD) with the same period last ...
In April I did a blog on how to use date fields in static steps showing how to create filters and groupings [read the blog post]. Though the blog is still relevant I had several people comment that it didn’t work. I did a little debugging and it turns out that Einstein Analytics is a ...
The key message delivered to B2B marketers during Dreamforce 2017 is that Account Based Marketing is the new black. You would have seen ABM on most Pardot session, which of course stands for Account Based Marketing. So what is all the fuss about? What is ABM? Well, Forbes defines ABM in an article as [read the ...
4 days of Dreamforce has come to an end and what an experience! There were many sessions on Einstein Analytics, in fact too many for me to attend, so I had to do like everyone else… Prioritise! Two sessions I want to highlight is the Einstein Analytics keynote and the Einstein Analytics roadmap session. I ...
As you may know, I work in the domain of Pardot and Marketing Cloud. Pardot has a default scoring functionality and model that allows for different prospect activities to be scored. Now, what happens if you are not using Pardot but Marketing Cloud? Well, by default nothing; Marketing Cloud does not come with a scoring ...
Okay, it might not be winter wonderland yet, but it is getting colder and it’s time – at least for us in London – to dig out the boots and the winter jacket. While I am still resisting the fact that it is getting darker and colder I must admit I am enjoying a night ...
At Salesforce’s Dreamforce 2017 I will be speaking about Einstein Analytics in the Admin Theater. The session is called Einstein Analytics: Genius Dashboards. In preparation for my session, I have written three blogs that make up my talk. If you find my session interesting here are the key takeaways (please don’t use this as an excuse ...