Marketing departments are no different than sales or finance, they too want insight. With all the data marketing is generating it becomes that much more interesting to start having a tool that can give you good insight. Salesforce have two marketing automation tools – Pardot and Marketing Cloud. Pardot already has an app that leveraging ...
By now I have posted four blogs on how you can use Einstein Analytics for Marketing Cloud reporting. In the blog series we have covered how to get Marketing Cloud prepped, how to set up the connector in Einstein Analytics and also how to generate a dataset on open and click tracking data using the ...
If you have been following along in this series of ‘Marketing Smart with Einstein Analytics’ you will have seen how you can set up the connection from Marketing Cloud to Einstein Analytics and further how we can access the hidden data extensions. Now if you sent a lot of emails you will have a lot ...
Several have asked me “how do we do the dynamic gauge post Summer18 release?”. Why? Well, when the gauge chart was released I wrote a blog on how to make the ranges dynamic; a great use case for actual vs. quota. On top of that, it was often a question I got when I worked with ...
In the last two parts of this blog series we explored how to get data from Marketing Cloud into Einstein Analytics, we even looked at taking those hidden data views and bring them in, because let’s face it that is key details any marketing organization wants to report on – if you missed it here’s ...
Getting marketing smart with Einstein Analytics includes getting details on how your marketing campaigns are performing. What emails were open and which ones had the best click rate? In the first part of this blog series I mentioned, we couldn’t access the tracking data through the connector. In fact, we can’t even see them in ...
It’s no secret that I have a background in implementing Einstein Analytics, Pardot and Marketing Cloud for different companies, so I get a lot of questions around reporting on your marketing data. First of all Pardot’s and Marketing Cloud’s build in reporting capabilities are limited, but the request for reporting is great and becomes even ...
You might have heard of ‘XMD’ working with Einstein Analytics. But do you know what it is? First of all, XMD stands for ‘Extended Metadata’ and it a set of instructions that defines how a user visually see your dataset. Meaning once you apply these instructions every lens or dashboard leveraging this dataset will see ...
So who doesn’t love conditional formatting? Amazing how such a “simple” feature can generate so much excitement. Summer 18 has been out for a few weeks now, so I assume as an Einstein Analytics user you have already played around with the functionality. Of course, it’s great that you can modify the colors in all your ...