The Buzz Word ‘GDPR’

10. April 2018 Marketing, Spring 18 2
If you are involved in any technology implementation or if you store any data about your contacts I am sure you have heard the word “GDPR”. Implementing marketing automation solutions and working in Europe I sure have heard of “GDPR”. When I heard the word the very first time I thought, I don’t have to ...

3 Ways To Go Above & Beyond With Analytics

Lately, I have had a lot of discussions with different organizations on how to get most out of Einstein Analytics. I mean a report is a report and a dashboard is a dashboard or is it? Why should you use Einstein Analytics and are you getting the most out of it? To address the first ...

London’s Calling for Genius Dashboards #LDNsCall18

I’ve been lucky to take my Dreamforce presentation back to London, make some improvements and deliver it at London’s Calling 2018. The theme of the presentation is how to utilize Einstein Analytics to it’s fullest and I’m covering the following areas: Design and interaction principles Filter and selection options Calculate without writing code YTD comparison ...

Flag Null Values in your Datasets

It would be great if your data in Salesforce was complete! I mean it would be so much easier to do reporting and get some great insight. Unfortunately, complete data is the same as seeing unicorns, it would be great, but just not realistic. So what happens when you have null values in Einstein Analytics? Well, ...

Salesforce Einstein… What?

16. January 2018 Best Practices, Spring 18 4
Einstein in the Salesforce world has been a thing for a while now and my feeling is the concept has been hard to grasp. There are talks about Einstein in Sales Cloud, Service Cloud, Marketing Cloud and then there is Einstein Analytics. But what does it all mean? Lately, I am addressed and asked questions about ...