In this blog series, we have already covered a lot of ground looking at the anatomy of a binding and the different data serialization functions available. So it’s time to look at some practical examples. A lot of people including myself find date bindings to be a little difficult as there are so many different ...
It’s time for more SAQL bindings in this third part of demystifying bindings. In the first part of this series, we looked at the anatomy of a binding and the second part looked at how to use bindings for filters in a SAQL query, however, there are more parts to a SAQL query, so we will be looking ...
In the first part of this blog series, we covered the anatomy of a binding by looking at each component. Now, to be honest, most bindings you will write, at least in the beginning, will be using the data serialization functions .asString() and .asObject(), as they cover the most common use cases and is all you need ...
Creating dashboards in Einstein Analytics is easy and it becomes yet easier with every release. But sometimes you want your users to have even more dynamic controls in the dashboards and this is when you start introducing more advanced functionality like bindings. If you are new to Einstein Analytics or even if you have been ...
In my last post, I introduced one of my highlights from the Einstein Analytics Winter 19 release timeseries – the ability to predict future trends based on your data. We looked at the basics around the SAQL ‘timeseries’ statement as well as the ‘fill’ statement. Now I am not done with this topic, because there are more ...
It’s Winter 19 release time! And that means we get some new awesome features in our production environment! One of the things I am excited about is the new timeseries SAQL function. Why? Well, if you look at trends when it comes to big data it is all about machine learning and AI. Einstein Analytics haven’t really ...
Marketing departments are no different than sales or finance, they too want insight. With all the data marketing is generating it becomes that much more interesting to start having a tool that can give you good insight. Salesforce have two marketing automation tools – Pardot and Marketing Cloud. Pardot already has an app that leveraging ...
By now I have posted four blogs on how you can use Einstein Analytics for Marketing Cloud reporting. In the blog series we have covered how to get Marketing Cloud prepped, how to set up the connector in Einstein Analytics and also how to generate a dataset on open and click tracking data using the ...
If you have been following along in this series of ‘Marketing Smart with Einstein Analytics’ you will have seen how you can set up the connection from Marketing Cloud to Einstein Analytics and further how we can access the hidden data extensions. Now if you sent a lot of emails you will have a lot ...