Engagement program for events: community building

15. March 2017 Marketing, Spring 17 1
When you have an event in the calendar you need to draw attention to the event with the goal of driving attendance. One obvious approach is to look at your existing database of contacts and invite relevant people. Instead of sending a single email you can use the engagement studio. Here’s a sample of how ...

Working with Wave Recipes

I’ve had the pleasure of working on a Wave project that started up after the Salesforce Spring17 release. Knowing that there were some great enhancements [see about them here], I thought this was the perfect opportunity to try some of them out. One that I ended up exploring and using quite a lot was the recipes ...

The power of static steps

Sometimes you want to give your end users a little bit more flexibility when viewing Wave dashboards. This could be by allowing them to choose which grouping or measure to use in the graph. Static steps are a way for you to empower this flexibility. First, we need to create a lens we can put on ...

Top 3 Salesforce Wave features to look out for this Springtime

23. February 2017 Spring 17 2
Last year Salesforce brought us the flex designer that made it easier and much quicker for us to build dashboards and make them available on all devices. Now it’s Springtime and Salesforce are bringing more goodies to the table. Here’s my take on some exciting new features to look out for this Springtime. Connect datasets ...

Marketing Cloud – what’s right for my business?

22. June 2016 Marketing, Winter 17 0
Over the last few years, technology has dramatically transformed the way businesses market themselves to their customers. With the rise of the mobile and digital age, companies have been challenged to adopt marketing technology to stay competitive, or face being left behind. Never before has there been such a vast selection of marketing tools available ...