When you have an event in the calendar you need to draw attention to the event with the goal of driving attendance. One obvious approach is to look at your existing database of contacts and invite relevant people. Instead of sending a single email you can use the engagement studio. Here’s a sample of how ...
I’ve had the pleasure of working on a Wave project that started up after the Salesforce Spring17 release. Knowing that there were some great enhancements [see about them here], I thought this was the perfect opportunity to try some of them out. One that I ended up exploring and using quite a lot was the recipes ...
If you are new to Salesforce Wave or even if you have been using Wave for a while but never dared to look at what happens behind the dashboard, here are my top quick tricks to make some helpful changes in Wave. Firstly, for every lens there is a underlying JSON code that defines the logic ...
Sometimes you want to give your end users a little bit more flexibility when viewing Wave dashboards. This could be by allowing them to choose which grouping or measure to use in the graph. Static steps are a way for you to empower this flexibility. First, we need to create a lens we can put on ...
In Wave you can view your data on a world map; this is pretty cool if you want to see how your opportunities or cases are spreading across the world. However, it can quickly become be a lot of details if you work with opportunities or cases in the whole world. With a few tricks, you ...
Last year Salesforce brought us the flex designer that made it easier and much quicker for us to build dashboards and make them available on all devices. Now it’s Springtime and Salesforce are bringing more goodies to the table. Here’s my take on some exciting new features to look out for this Springtime. Connect datasets ...
Marketing ROI is a question that always comes up, whenever I do Pardot implementations. How do we measure engagement? How do we measure marketing generated pipeline? We all know that marketing budget is closely tied to how much business can be generated for the effort, but this is not always easy to measure. Pardot does ...
Over the last few years, technology has dramatically transformed the way businesses market themselves to their customers. With the rise of the mobile and digital age, companies have been challenged to adopt marketing technology to stay competitive, or face being left behind. Never before has there been such a vast selection of marketing tools available ...
We all know that Pardot is a great tool for lead scoring and lead generation. The million-dollar question is, how do you get the best out of it? In my work as a Marketing Cloud consultant I talk to many Pardot users, both new and experienced. But they’re all wondering the same thing: what does ...