Get Pardot certified!

Rikke Hovgaard 14. August 2017 Marketing, Summer 17 4
I regularly get asked how to study for the Pardot certifications. My honest answer is I am not 100% sure. The reason being I took my Pardot Consultant certification in December 2014 and my Pardot Specialist certification in August 2015 (Beta). I remember thinking and giving the feedback that the specialist questions were very similar ...

Velocity Calculation of the Marketing to Sales Funnel

Rikke Hovgaard 10. August 2017 Marketing, Summer 17 7
Last year Salesforce launched “Wave for B2B Marketing” now known as “B2B Marketing Analytics” giving Pardot users insight in their marketing engagement and pipeline with 3 dashboards. I’ve been lucky enough to get access to the tool and I’ve done a blog post as well as two talks for the London Pardot User Group on the ...

Pardot New Feature: Run that rule multiple times

Wow, this is exciting in the world of Pardot! I love automation rules in Pardot, it simply allows you to automate some of your processes like assigning profiles and grading them according to defined criteria. However, one big drawback is that automation rules only run once; the first time the prospect match that criteria. So let’s ...

The 4 hottest Wave features in Summer17

Rikke Hovgaard 24. June 2017 Summer 17 0
London is not the most exotic place in the world, regardless we have this week really felt the heat of the summer with 30+ degrees. So what would be more fitting to look at the hottest Wave features in this Summer17 Release? One of the first noticeable changes is this Summer17 Release is the UI, Salesforce ...

How to make your Gauge chart dynamic

I don’t know how many customers and consultants that have asked: “can I get a dynamic target in my gauge chart?”. I even got the question asked today. My reply is always: “Sorry, this is not possible with standard Salesforce reports and dashboards”. But today I also thought: “I wonder if Wave could support this requirement?”, ...